The Celebration Windows Story

Founder Russell Drew in the early days

Founder Russell Drew in the early days

The concept of Celebration Windows was formulated in the early 90s in response to a perceived need for high quality holiday celebration designs for small businesses and shopping centers in Australia.  All that was available at the time were the spray cans and tizzy stencils, or the alternative, which was the more professional sign-writers, who’s quality of workmanship had wide variations, as did their prices.  These choices are still obtainable, however they all have the same inherent problems; variation in quality, price, and availability. In 1992, Identifying these problems and seeing a need in the marketplace, Russell and Pauline Drew (Founders) went on to develop Celebration Windows, and with it unique, easily removable vinyl designs and a catalogue sales system. A gap had been filled in a starving market.

There were so many positive remarks and comments that Russell and Pauline left the boutique business, andChristmas Show Room 1 began to sell their designs to shop owners in their local area. They soon realized how many people wanted their designs. They had found a huge market that was untapped. They could never have imagined that within a few years their designs would be on shop windows in almost every town in Australia. Firstly though, the Drew’s had to hand cut the vinyl. Pauline remembers, one year in November, while their children Charlotte, Jamie & Simon were only young, she had to cut 1500 Christmas bells, and 4,500 holly leaves by hand. When the first vinyl cutting machine was installed it allowed the business to expand to the market need. With the help of technology they set about to formulate computerized cutting templates to allow the plotting machines to cut the images precisely. Designing took months of work in front of graphic design programs.

Now, over 20 years later, Celebration Windows is still serving thousands of small businesses around Australia. Thanks to new laser printing technology the designs are more complex, more durable, more eye-catching and far easier to apply and remove. The team at Celebration Windows are now more than ever dedicated to supplying your business with the highest quality celebration designs on the market.

 

TEAM MEMBERS

 

Russell Drew

Founder

Pauline Drew

Founder

Charlotte Drew

Administration & Customer Support

Simon Drew

IT & Web Development